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Table of Content
25 September 2018, Volume 20 Issue 5
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  • Integration about the resources of Chaohu Lake’water culture and promoting the brand image of the "Great Lake City"
    Chu Chun-yuan
    2018, 20(5):  1-5. 
    Abstract ( 450 )   PDF (239KB) ( 422 )   Save
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    Hefei City is located in the "Great Lake city", relying on the resources of Chaohu Lake’water culture. At present, the resources of Chaohu Lake’water culture have not been fully developed and used, such as the water environment poor, lake ecological degradation, the lack of tourism infrastructure construction, the lack of overall planning of tourist attractions, the lack of brand tourism products, tourism marketing means single and the lack of awareness of service and other issues. To this, Hefei to build the "Great Lake City" brand image, needs to renovate the environment of the Chaohu basin, integration of water cultural resources, carefully build tourism products and water culture brand projects, and strengthen the propaganda of Chaohu tourism. At the same time, Hefei needs to spread its brand image of the "Great Lakes City" in various ways. Only in this way can the brand image of Hefei's "Great Lake City" truly establish and be worthy of the name.
    A STUDY ON THE IMPROVEMENT OF THE PARTY′S SOFT POWER IN THE NEW PERIOD—FROM THE PERSPECTIVE OF OVERALL STRICT ADMINISTRATION OF THE PARTY
    DENG Wang-yang
    2018, 20(5):  26-31. 
    Abstract ( 277 )   PDF (280KB) ( 275 )   Save
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    In the new period, with the transformation of the main social contradictions in our country and the promotion of our influence in the international community, the Communist Party of China is faced with a new development task at home and a new responsibility in the international community. Against this background, it is more urgent to highlight the soft power of the
    party′s leadership. The soft power of the Party′s leadership is not only an important factor in determining the prosperity of the country and the rejuvenation of the nation, but also an important measure for the Party to strengthen its own governance and social governance.  The soft power of the Party′s leadership includes the Party′s leadership identification,   influence,  affinity, image and combat power, which is the inherent attraction of the Party. The important source of this attraction is to consolidate the strategic connotation system of socialism with Chinese characteristics in the new Xi Jinping era, including five aspects of ideology, organization, style, anti-corruption and institution, in order to open up a new channel for improving the soft power of the Party′s leadership.
    RESEARCH ON THE WAY OF "ACTIVATING"THE VILLAGE LEVEL E-COMMERCE SERVICE STATION#br#
    MIAO Hui-yong
    2018, 20(5):  43-47. 
    Abstract ( 423 )   PDF (219KB) ( 292 )   Save
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    The village level e-commerce service station is an important part of the implementation plan for e-commerce into ru- ral areas. As an important starting point for the development of rural e-commerce, especially in the context of e-commerce poverty alleviation, its importance is more prominent. In order to "activate" the service station of "inactivation", the article first analyzes the service station′s "inactivation" from two main aspects: the inefficiency of self updating of e-commerce skills of ser-
    vice station personnel, poor or lack of industrial foundation of the village where the service station is located. Then it builds a framework from four aspects: constructing e-commerce skills training system for service station operators in a timely and effec- tive manner, laying a solid foundation for the industry, realizing the sharing of property resources in counties and giving full play to the functions of village committees,township government,county-level e-commerce public service center.
    EMPIRICAL RESEARCH ON ECOLOGICAL AGRICULTURE IN WANJIANG CITY BELT UNDER ANTI-GLOBALIZATION AND INNOVATION DRIVE AND COUNTERMEASURES
    LIANG San-jin, YANG Guan-qun, LING Xu-xia, LIU De-hua
    2018, 20(5):  48-54. 
    Abstract ( 306 )   PDF (311KB) ( 274 )   Save
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    Against the background of anti-globalization and innovation-driven development strategy,    taking the Wanjiang City Belt as an example, starting from the data statistics, the ecological footprint is analyzed in the empirical study. With compre- hensive consideration of the planting and energy industries, the study compared its ecological capacity, calculated the ecological footprint, and analyzed the sustainable development ability of the Wanjiang City belt. In the process of research, other conclu- sions are drawn besides ecological conclusion, and relevant suggestions are given.
    STUDY ON THE TACTICS OF LOCAL GOVERNMENT DEBT RISK PREVENTION AGAINST THE BACKGROUND OF SUPPLY-SIDE  REFORM
    XU Ting-ting
    2018, 20(5):  55-59. 
    Abstract ( 294 )   PDF (230KB) ( 261 )   Save
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    The Chinese economy in the new era has shifted from a high-speed development stage to a high-quality development stage. The supply-side structural reforms with the main task of "three goes, one drop and one supplement" have achieved initial
    results. However, the phenomenon of high macro leverage ratio in China has not been fundamentally changed, and the problem of local government debt risk is particularly acute. Deepening the reform of the fiscal and taxation system, standardizing the de- velopment of the local government bond market, and establishing and improving the local government debt risk warning and supervision mechanism cannot be delayed.
    INTERACTIVE FUSION OF THEME PARKS AND URBAN TOURISM AREAS
    CHU Xiao-le
    2018, 20(5):  60-71. 
    Abstract ( 306 )   PDF (2363KB) ( 343 )   Save
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    The theme parks, feature neighborhoods and exhibitions have become the main space carriers for urban tourism ac- tivities. The gathering and proliferation of tourism activities in the theme park agglomeration area has had a profound impact on the growth of urban tourism areas. Based on the field survey of the Fangte Tourism Area in Wuhu, it is found that in the theme park agglomeration economy, urban tourism areas follow the growth path of "Theme park agglomeration-Space optimization and expansion-Industrial upgrading-Function enhancement-Tourism areas growth". The optimization of industrial structure caused by industrial upgrading is the fundamental driving force for the growth of urban tourism areas. It is pointed out that the growth of urban tourism areas driven by theme park agglomeration is essentially the result of the combined effects of technological in- novation, institutional innovation and preference changes brought about by theme park agglomeration.
    ON THE IMAGE OF TANG MONK IN ZHENG BAORUI′S FILMS AND ITS CONTEMPORARY ENLIGHTENMENT
    ZHANG Xing-ling
    2018, 20(5):  76-80. 
    Abstract ( 416 )   PDF (229KB) ( 379 )   Save
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    "Journey to the West" as an excellent classic work, its film and television adaptation has been increasing. In the adap- tation movies of "Journey to the West", the characters are often processed and deconstructed, which become quite different from the original ones. Based on the analysis of the image of Tang Monk in the novel "Journey to the West", this paper, taking Zheng Baorui′s film series "Journey to the West"  as an example,  is focused on the analysis of the image of Tang Monk in film and television adaptation, and summarizes its contemporary enlightenment. It is not difficult to see that the adaptation of classic literature still occupies an important position in today′s film and television market.
    "ONE BELT ONE ROAD" REPORT FRAMEWORK AND IDENTITY CONSTRUCTION FROM THE PERSPECTIVE OF SINGAPORE MAINSTREAM  MEDIA—TAKING  LIANHE  ZAOBAO AND STRAITS TIMES AS AN EXAMPLE
    MA Yuan
    2018, 20(5):  81-88. 
    Abstract ( 398 )   PDF (526KB) ( 393 )   Save
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    In May 2017, the "One Belt One Road Forum for International Cooperation" was held in Beijing. The strategy initi- ated by China is related to complex regional relations and multiculturalism. This paper mainly talks about how the countries a- long the way see "One Belt One Road", and with what attitude they participate. Using the theory of constructivism in interna- tional relations, this paper chooses two mainstream media, Lianhe Zaobao and Straits Times, as the research object, and adopts the method of frame analysis to extract multiple topic packages. Through the analysis of the framework of two mainstream media in Singapore, it presents the reality of regional cooperation in Singapore. From the national interest, Singapore has shown a paradoxical attitude of active participation and doubts about "One Belt One Road". At the same time, Singapore has defined its collective identity as a moderate participant in the "One Belt One Road" regional cooperation organization. In addition, the study shows that, as an international regional cooperation project, on one hand, it is necessary to be able to understand the in- terests of different countries; on the other hand, regional cooperation organizations need the construction of cultural structure, paying attention to four variables of interdependency, common fate, homogeneity and self-restraint. In this way, it is possible to achieve collective recognition of the participant countries, and integrate holism with individualism.
    THE ENTERTAINMENT-ORIENTED REWRITING IN FILM SUBTITLES TRANSLATION A CASE STUDY OF SPIDER-MAN:  HOMECOMING
    XIONG Dan
    2018, 20(5):  114-118. 
    Abstract ( 571 )   PDF (255KB) ( 778 )   Save
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    The increasingly frequent films and television programs exchanges between China and foreign countries have highlighted subtitles translation. In recent years, there has been a clear tendency of entertainment-oriented rewriting in subtitles translation, especially in some English commercial films and dramas. This paper analyzes the entertainment-oriented rewriting in subtitles of Spider-Man: Homecoming. Through the analysis of reasons for rewriting and the phenomenon of improper entertainment-ori- ented rewriting in the Chinese version, this paper provides some reference for entertainment-oriented rewriting on the subtitles translation, aiming to promote film translation from English to Chinese.
    A CRITICAL ANALYSIS ON IDENTITY CONSTRUCTION WITH THE PERSPECTIVE OF "IDEOLOGY   SQUARE"—TAKING THERESA MAY′S SPEECH AS AN EXAMPLE
    LI Guo-hui
    2018, 20(5):  124-128. 
    Abstract ( 499 )   PDF (257KB) ( 326 )   Save
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     Political speech has always attracted much attention in critical discourse analysis. Theresa May made a short speech about terrorist attack in London. Adopting the perspective of Critical Discourse Analysis and following "Ideology Square" theory framework, this study is to make a critical discourse analysis of this speech. This study reveals how the speaker takes advantage of the linguistic tools to build up two contrastive identities, "us" and "others". Moreover, this study also explores the ideological reasons behind them.
    FATES OF CREOLE WOMEN AS "THE OTHER" IN WIDE SARGASSO SEA
    YAO Cheng
    2018, 20(5):  133-137. 
    Abstract ( 455 )   PDF (230KB) ( 602 )   Save
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    Wide Sargasso Sea is the last work of Jean Rhys who is a British Caribbean female writer. It truly describes miserable fates of Creole women as "the other" under the double oppression of colonialism and patriarchy. Through analyzing fates of the heroine′s mother, her aunt and herself, the paper reveals tragic fates of Creole women in the context of white male culture.
    ON THE ENGLISH TRANSLATION OF TOURIST ATTRACTION NAMES FROM THE PERSPECTIVE   OF   ECOLOGICAL TRANSLATION
    YANG Mei
    2018, 20(5):  138-141. 
    Abstract ( 419 )   PDF (199KB) ( 381 )   Save
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    With the continuous development of the economy, the links between countries in the world are getting closer and clos- er. Countries are spreading their own unique cultures to the world through various forms to enhance their cultural soft power and international influence. Therefore, cultural exchanges are becoming more and more important. As a pivotal part of cultural exchange and cultural penetration, tourism is developing rapidly and playing an increasingly essential role in cultural external communication. Thus, translators need to think about and solve the problems concerning how to avoid mistranslation and ambi- guity in the translation process, how to let foreign tourists understand the connotation of various attractions when visiting places around China and how to introduce attractions to foreigners in a way that can be more conducive to their understanding and acceptance. This paper takes the ecological translation theory proposed by Professor Hu Gengshen as the theoretical support, focuses on the mistranslation and ambiguity in the translation of tourist attractions, and proposes some corresponding specific translation suggestions from the adaptation of language dimension, cultural dimension and communication dimension, in order to enlighten the translators on considering multiple factors and extending the life of translation.
    THE CURRENT PROBLEMS CHINESE LANGUAGE EDUCATION IN CENTRAL ASIA AND SUGGESTIONS
    XIA Ang
    2018, 20(5):  147-152. 
    Abstract ( 322 )   PDF (249KB) ( 425 )   Save
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    There   are   some   great   achievements   of   Chinese   language   education   in   central   Asia   recently   after   long   time development. However, there still exist some problems which should be taken seriously. The problems concern Confucius Institutes, teachers, students, textbooks and teaching method. The author analyses these problems and gives some suggestions on them, in order to provide experience for Chinese language education in central Asia in the future.
    EXPLORATION OF INTEGRATING CHAOHU FOLK SONGS INTO VOCAL MUSIC TEACHING  IN  LOCAL UNIVERSITIES
    XU Pin-pin GU Ting-ting
    2018, 20(5):  157-160. 
    Abstract ( 256 )   PDF (185KB) ( 283 )   Save
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    Chaohu Folk Songs is one of the folk songs listed in the first national intangible cultural heritage protection list. It has very high artistic value for its rich expression, vivid language and unique artistic creation. Consequently, it is significant for the promotion of local cultural construction to inherit and develop Chaohu Folk Songs.  Starting with the artistic charm and the social function of Chaohu Folk Songs, this paper explores the feasibility and concrete measures of integrating Chaohu Folk Songs into the vocal music teaching of local universities for the better development and inheritance of Chaohu Folk Songs.