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Research on the Teaching Reform Path of First-Class Courses in Marketing Major
in Applied Universities
ZHANG Jie
Journal of Chaohu University
2024, 26 (1):
121-128.
DOI: 10.12152/j.issn.1672-2868.2024.01.017
Applied universities with marketing majors are actively deepening educational teaching reform and talent
training models. In response to pain points such as superficial ideological and political education, outdated teaching
resources, difficulties in interactive teaching methods, and evaluation systems with few dimensions, the reform of
first-class course teaching adheres to focusing on majors, courses, textbooks, and teachers, grasping the macro level
of disciplines and majors, emphasizing teaching organization at the middle level, and expanding course resources at
the micro level. Empirical exploration has created a "five-star" teaching model, namely, reshaping the system,
structuring the model; exploring the process, innovating teaching; building a platform, teaching patiently; integrating
ideological and political education, enhancing confidence; continuous improvement, morality education. Then, ac cording to the characteristics of students in applied undergraduate colleges, combined with simulation and other
platforms, emphasizing practice, the path of curriculum teaching reform in marketing majors in applied universities
has been summarized, effectively solving the problems in teaching reform, which is of reference significance for ap plied undergraduate colleges to comprehensively and continuously promote curriculum reform.
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