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Cultural Interpretation and Rational Examination of the Phenomenon of Star Worship
among College Students: Based on the Questionnaire Survey of College Students
LU Yue-pin, XU Liu-fan
Journal of Chaohu University
2023, 25 (2):
153-164.
DOI: 10.12152/j.issn.1672-2868.2023.02.020
The phenomenon of college students' star worship presents a complex picture of multiple integration. The
research shows that star worship presents the characteristics of high involvement, symbol consumption and rationality, and leads to the problems including deviation of value orientation in the media field, the "materialization" of
stars bringing false demand and false experience, and "pan-idolization. This phenomenon is the result of the combined effects of the "migration" and "compensation" needs of fan groups, the connected supply of culture and consumption, and the integration of capital and media. On the one hand, star worship provides new thinking for fans'
awareness, star role expectation supply, social interaction radiation range and identity construction; on the other
hand, it brings more risks to the dissemination of mainstream values, the "soft binding" of the moral system, and the
division and conflict of discourse. To strengthen the quality education of college students, purify the network media
ecosystem, and give play to the role of stars as the "construction force", is a reliable way to enhance the positive
functions of star worship and avoid its negative influence.
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