巢湖学院学报 ›› 2018, Vol. 20 ›› Issue (5): 43-47.

• 经济管理 • 上一篇    下一篇

“激活”村级电商服务站的途径研究

苗慧勇   

  1. 巢湖学院,安徽 巢湖 238000
  • 收稿日期:2018-04-27 出版日期:2018-09-25 发布日期:2019-01-10
  • 作者简介:苗慧勇(1982-),男,山东鄄城人。巢湖学院工商管理学院,讲师。研究方向:电子商务理论与应用、农村电商。

RESEARCH ON THE WAY OF "ACTIVATING"THE VILLAGE LEVEL E-COMMERCE SERVICE STATION#br#

MIAO Hui-yong   

  1. Chaohu College, Chaohu Anhui 238000
  • Received:2018-04-27 Online:2018-09-25 Published:2019-01-10

摘要: 村级电商服务站为电商进农村实施方案的重要组成部分,作为发展农村电商的重要抓手,尤其在电商扶贫的大背景下,其重要性更加凸显。为对“失活”站点进行“激活”,首先从站点人员的电商技能自我迭代更新效率较低、站点所在村的产业基础薄弱或缺失两个主要方面分析站点“失活”的原因,然后从构建及时有效的站点运营人员电商技能培训体系、夯实产业基础、实现县域物产资源共享、充分发挥村委、乡镇政府、县级电商公共服务中心作用四个方面构建了途径框架。

关键词: 村级电商服务站, 电商技能培训体系, 产业基础, 物产资源

Abstract: The village level e-commerce service station is an important part of the implementation plan for e-commerce into ru- ral areas. As an important starting point for the development of rural e-commerce, especially in the context of e-commerce poverty alleviation, its importance is more prominent. In order to "activate" the service station of "inactivation", the article first analyzes the service station′s "inactivation" from two main aspects: the inefficiency of self updating of e-commerce skills of ser-
vice station personnel, poor or lack of industrial foundation of the village where the service station is located. Then it builds a framework from four aspects: constructing e-commerce skills training system for service station operators in a timely and effec- tive manner, laying a solid foundation for the industry, realizing the sharing of property resources in counties and giving full play to the functions of village committees,township government,county-level e-commerce public service center.

Key words: village-level e-commerce service station, e-commerce skills training system, industrial base, property resources

中图分类号: 

  • F724.6