Journal of Chaohu University ›› 2020, Vol. 22 ›› Issue (1): 97-103.doi: 10.12152/j.issn.1672-2868.2020.01.014
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In the era of social media, the popular Internet memes change rapidly. Behind the Internet carnival, problems such as the rampant internet violence and the expansion of language gap between different groups have emerged. The rise and decline of "six learning" meme completely presents the communication life cycle of a popular network meme. Taking "six learning" as the starting point, this paper analyzes the meme fission communication and audience-oriented communication characteristics of the popular Internet meme. Focusing on the hidden problems exposed in the process of network meme communication, this paper puts forward solutions from three aspects: new media, KOL ecology and the new and old discourse system, in the hope of improving the network public opinion environment.
