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Research on the Strategy of Short Video Dissemination of Hefei Image in the 5G Era
ZHANG Meng-meng
Journal of Chaohu University
2022, 24 (1):
8-15.
DOI: 10.12152/j.issn.1672-2868.2022.01.002
In the 5G era, in order to change the previous low-level mode of Hefei image short video dissemination
and content production, the study aims to solve the dilemma of single communication subject, homogenization of
communication content, and lagging communication technology. By using the methods of literature analysis and
content analysis, this paper, based on the current content and communication status of short videos in Hefei, digs
deep into the humanistic characteristics and regional style of Hefei city, and relies on the latest audio-visual effects
to build the agenda setting relationship among the government, media and the public in various directions in the
communication subject, so as to achieve a win-win situation of mainstream value output and user demand. In terms
of communication content, the brand-new visual symbol "BEST" is used to upgrade and optimize original content,
and under specific coding rules, Hefei can build a rational city image. In terms of communication technology, 5G +
AI + VR technology is used to create characteristic short videos with "content + socializing + scenes", and the relationship between socializing and scenes is continuously deepened in high-definition virtual reality videos and immersive interactive experiences, so as to create an immersive, digital and scene-based multi-dimensional image of
Hefei city.
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