City cultural brand is an important manifestation of the city忆s core competitiveness. It is an inevitable requirement for cultural brands to promote the coordinated development of city economy and society. With the increasingly fierce competition between cities, the construction of Hefei city cultural brands has attracted the attention of city managers and academic circles. On the basis of literature review, this paper analyzes the background of Hefei city cultural brand construction from the aspects of economy, society, culture and policy,exposes the main deficiencies through questionnaires, puts forward the positioning orientation of a famous city with the Chaohu Lake, filial piety, integrity, innovation, and puts forward reasonable suggestions on utilization of city resources, brand building content, brand communication and maintenance, in order to provide reference for the research and practice of city cultural brand building.

Zhang Zhizhong is an outstanding politician in the modern history of China. The thought of loving the people is an important part of his political ideas. His thought takes loving and sympathizing with the people and realizing people's liberation and happiness as its core, and has rich content. It was not formed by chance, but by the interaction of many subjective and objective factors. During the period of democratic revolution, he constantly practiced his thoughts and made great contributions to the people's liberation and happiness. His thought is progressive, but it also has some limitations. On the 50th anniversary of General Zhang Zhizhong's death, this paper commemorates his hard work for the people.

In the special era of the late Ming and early Qing dynasties, Gu Yanwu made a deep reflection on historical traditions and realistic issues, and put forward the famous distinction between "the state" and "the world".Gu Yanwu's "state view" summarized the historical commonality of "state" and believed that "state" is a political entity that integrates the three elements of the ancestral temple, community and territory. Gu Yanwu's "view of the world" is based on the history culture and language traditions of "the world"; "benevolence and righteousness" are the core connotations of "the world"; the construction of "customs and morals" is the practical strategy of "protecting the world"; "protecting civilization from barbarism" is the highest principle with national interests and civilized life as the top priority. Gu Yanwu determined the prerequisite importance of "the world" to "the state", clarified the division of responsibility within civilization, and established everyone's "subjectivity of responsibility" for the development of civilization and nation.Gu Yanwu completed the reconstruction of the meaning of "the world" through reflection on "history" and "reality". It constitutes an important content in the historical semantic change of the concept of "the world", and has played a huge role in Chinese history. It has also become an important cultural resource for the social construction and ideological development of modern China.

Hannah Arendt's famous "the evil of banality" means that, evil comes from people忆s thoughtlessness and
no judgment. Arendt believes that such kind of evil needs to be restrained or even eliminated through thinking.
Arendt's criticism of evil is true to the point, but there are still deficiencies in the theoretical construction of
thinking. This paper will sort out the background and connotation of the evil of banality, the thinking which
overcomes it, and discuss the dilemma of thinking. At the end of the paper, the paper will tentatively put forward
the outlet of thinking

Based on the fundamental data of R&D input and output in China's 30 provinces and autonomous regions (excluding Tibet) since 2009, the super efficient DEA model is used to measure the efficiency of government R&D funding in various regions. The results show that there are significant inter-provincial differences in efficiency of Chinese government R&D funding for reasons of funding scale and management. Then, in order to further reveal the deep-seated reasons for this difference, the Tobit model is used to measure the efficiency of government R&D funding. Empirical analysis of the reasons at the enterprise level shows that the government R&D funding rate, the stability of the R&D funding policy, the government R&D funding allocation structure, the R&D personnel qualification structure and the R&D investment intensity all have significant effects on the government R&D funding efficiency. Finally, on this basis, the corresponding policy recommendations are proposed for the improvement of the efficiency of Chinese government R&D funding.

This article is supported by the audience theory of Birmingham School. It is based on the audience research of Williams, Hall, Morley and Fiske. From the creation of TV texts, the interpretation of texts by audiences, and the psychological incentives, the reasons why the star outdoor reality show has an influence on the development of the local tourism industry are analyzed. First, the tendency changes in the process of TV text encoding, the production of texts derived from life, and the legibility of texts will have unpredictable effects on the dissemination of texts. Second, the audience has the need to recognize the meaning of the text. Therefore, the interpretation of TV text by different audiences is influenced by the social context in which they are located. The TV text of the star outdoor reality show is interpreted by tourists, local residents, tourism companies, government agencies and other audiences, which promotes the development of local tourism. Finally, audiences忆 psychology, nostalgia, idolatry, participation psychology, etc. are all important incentives for their tourism behavior.

After the defeat of the Great Revolution in 1927, the cooperation between the Kuomintang and the Communist Party broke down. The Party organization was greatly impacted, and the Party branches were greatly damaged. In order to adapt to the new situation of the Soviet revolution, the Anhui Party branch, based on the unique local political and social conditions, expanded the building of the party branch, transformed the class foundation, and gradually formed the institutionalization of the party branch, in order to finally realize the reconstruction of the party branch. However, the Anhui Party branch was not only faced with the threat of existence from outside the Party, but also with complicated line conflict within the Party, so it would inevitably be greatly affected by certain difficulties in the process of reconstruction.

During the period of the Republic of China, banditry was a serious problem in Northern Anhui. Under the guidance of the correct policy of the Central Committee of the Communist Party of China after the liberation, the grassroots organizations in Northern Anhui were established to cooperate with many other regions and cooperate with other public security campaigns. Public security organizations had been widely established to maintain local security. In the process of suppression, the masses had been actively mobilized and educated, so the criminals had no place to go. With the joint efforts of the government and the people, the success of banditry suppression in Northern Anhui was remarkable. By 1952, the bandits in Northern Anhui were basically cleared, which ensured the smooth progress of all work.

"Wuchang Taiping Lantern" is one of the main types of the national intangible cultural heritage "Dongzhi Lantern". It has a long history and rich meanings. It integrates the original cultural symbols such as folk songs and dances, original crafts and religious beliefs. It embodies the collective memory of the local people and reflects the spiritual outlook of the working people. The research on "Taiping Lantern" takes into account both diachronic and synchronic perspectives. On the one hand, through the description of "space", the research explores its historical origin and reveals its spatial state and regional structure of occurrence and development in "change" and "invariance"; on the other hand, its deductive form is interpreted to decipher the multicultural connotations contained therein, and identify the "idol" and "reality" according to the universality of the ritual, which is beneficial to the exploration of inheritance and the protection of the regional and minority intangible cultural heritage represented by the "Wuchang Taiping Lantern".

 In the era of social media, the popular Internet memes change rapidly. Behind the Internet carnival, problems such as the rampant internet violence and the expansion of language gap between different groups have emerged. The rise and decline of "six learning" meme completely presents the communication life cycle of a popular network meme. Taking "six learning" as the starting point, this paper analyzes the meme fission communication and audience-oriented communication characteristics of the popular Internet meme. Focusing on the hidden problems exposed in the process of network meme communication, this paper puts forward solutions from three aspects: new media, KOL ecology and the new and old discourse system, in the hope of improving the network public opinion environment.

Mao Dun's critical articles on drama account for a small proportion of all his literary and art critical articles, but they play a very important role in promoting the weak theory of modern Chinese drama. Mao Dun has always pushed forward the reform of Chinese old plays and the localization of drama introduced from the west, and formed a more pertinent way of drama criticism, which has played a guiding role in the development of Chinese drama. At the same time, Mao Dun's views on drama are dominated by its function, and they are the representation of "For the Life" concept in dramatic literature. Mao Dun's important contribution to Chinese drama reform and the limitation of his drama criticism have enlightening significance to the development of Chinese contemporary drama.

As a special cultural phenomenon, the choice of a theme for custom painting mainly comes from daily life, which is full of humanism and a direct reflection of society. From the perspective of art, custom painting reflects the aesthetic fashion of different classes in society. This paper attempts to combine the golden periods of the development of custom painting in the history of Chinese and Western art: China's Song Dynasty and the Netherlands in the 17th Century. From the perspective of art sociology, it tries to see how Chinese and Western custom paintings constructed aesthetic values and dealt with the interaction between the function of custom painting and the motivation of creation, in order to form a new understanding of custom painting.

The Bell Jar is a semi-autobiographical novel written by Sylvia Plath who is an American confessional poetess in the mid-20th century. As Sylvia Plath's masterpiece, set in the Cold War, the novel focuses on a brilliant 19-year-old woman and explores the frustrations and confusions peculiar to young women at that time. The three basic elements of the thesis includes growing environment, the growing guide and the growing ceremony, which explores the puzzle of Esther's growth. To a certain extent, the research explains the confusions in female growth in American society so as to help readers further understand the connotation of the novel and face up to the confusionsin female growth in contemporary society.

The evolution of word meaning is a common phenomenon in all languages. "East", "West" originally refer to the directions, and then gradually evolved into a semantic -rich compound noun "things". The "thing", which means the substance, refers to the rare and strange objects from the West, abstract things or the semantic meaning of a specific person or animal in the late Ming Dynasty, and the emotional color attached to the "thing" referring to the specific person and the animal comes from the context. The subjective cognition of human beings and the objective factors of social development and change promote the derivation of the meaning "things". The evolution process of word meaning is parallel, subjective and metonymy is its cognitive mechanism.