关键词: 环巢湖, 水文化资源, 大湖名城, 品牌形象

Abstract: Hefei City is located in the "Great Lake city", relying on the resources of Chaohu Lake’water culture. At present, the resources of Chaohu Lake’water culture have not been fully developed and used, such as the water environment poor, lake ecological degradation, the lack of tourism infrastructure construction, the lack of overall planning of tourist attractions, the lack of brand tourism products, tourism marketing means single and the lack of awareness of service and other issues. To this, Hefei to build the "Great Lake City" brand image, needs to renovate the environment of the Chaohu basin, integration of water cultural resources, carefully build tourism products and water culture brand projects, and strengthen the propaganda of Chaohu tourism. At the same time, Hefei needs to spread its brand image of the "Great Lakes City" in various ways. Only in this way can the brand image of Hefei's "Great Lake City" truly establish and be worthy of the name.

Key words: Around Chaohu Lake , Water cultural resources, The "Great Lakes City", Brand image