关键词: 大学生, 明星崇拜, 原因, 功能, 引导策略

Abstract: The phenomenon of college students' star worship presents a complex picture of multiple integration. The research shows that star worship presents the characteristics of high involvement, symbol consumption and rationality, and leads to the problems including deviation of value orientation in the media field, the "materialization" of stars bringing false demand and false experience, and "pan-idolization. This phenomenon is the result of the combined effects of the "migration" and "compensation" needs of fan groups, the connected supply of culture and consumption, and the integration of capital and media. On the one hand, star worship provides new thinking for fans' awareness, star role expectation supply, social interaction radiation range and identity construction; on the other hand, it brings more risks to the dissemination of mainstream values, the "soft binding" of the moral system, and the division and conflict of discourse. To strengthen the quality education of college students, purify the network media ecosystem, and give play to the role of stars as the "construction force", is a reliable way to enhance the positive functions of star worship and avoid its negative influence.

Key words: college students, star worship, reason, function, guide strategy