Abstract: Internet consumption credit is becoming increasingly popular among college students. Its convenience is accompanied by the frequent occurrence of "campus loan" events. A better understanding of Internet consumption credit helps to meet the financial needs of college students in a targeted manner on the basis of risk prevention and control. This study collects data by designing a questionnaire survey. Based on the analysis of the current status of Internet consumption credit behavior of college students in Anhui Province, a Logistic regression model is established to empirically study the influencing factors of college student Internet consumption credit behavior. The research shows that Internet consumption credit has a higher awareness and popularity among college students, and more college students will use Internet consumption credit in the future; security and default consequences will have the most significant influence on college students' choice of Internet consumption credit. Finally, based on the results of the study, specific suggestions are made for regulating Internet consumption credit for college students.

Key words: college students, Internet consumption credit, Logistic model, influencing factors