Journal of Chaohu University ›› 2019, Vol. 21 ›› Issue (4): 157-164.doi: 10.12152/j.issn.1672-2868.2019.04.024

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Audiovisual Language in the Age of Media Convergence — Based on the Innovation and Exploration of MOOC+ Flipped Classroom Teaching Model

 The era of media convergence has triggered a rapid and great change in the traditional media industry, which urgently needs a group of composite professional talents characterized by independence, innovation and interaction, who always keep pace closely with the trend of technological development. It puts forward new requirements for the cultivation of media talents in colleges and universities. The Audiovisual Language course is listed as the core basic course in the curriculum plan for radio and television talents in major media colleges and universities in China. Therefore, it is of great importance to reform its teaching philosophy and policy in order to cultivate the media talents required in such an era. The teaching mode of MOOC+ flipped classroom is a teaching reform mode taking MOOC courses as the resource, students' self-study as the main method and teachers guidance as the supplement. This kind of teaching mode is integrated into the new curriculum reform of Audiovisual Language. With the Model with four modules, three phases, two centers and one target (4321 Model) as a design idea, it can break discipline boundaries, shape students' thinking mode in the media era, and improve their selfstudy, innovation and application ability.   

  1. School of Literature Media and Educational Science, Chaohu University, Chaohu Anhui 238000
  • Received:2019-02-21 Online:2019-07-25 Published:2019-09-30

Abstract:  The era of media convergence has triggered a rapid and great change in the traditional media industry, which urgently needs a group of composite professional talents characterized by independence, innovation and interaction, who always keep pace closely with the trend of technological development. It puts forward new requirements for the cultivation of media talents in colleges and universities. The Audiovisual Language course is listed as the core basic course in the curriculum plan for radio and television talents in major media colleges and universities in China. Therefore, it is of great importance to reform its teaching philosophy and policy in order to cultivate the media talents required in such an era. The teaching mode of MOOC+ flipped classroom is a teaching reform mode taking MOOC courses as the resource, students' self-study as the main method and teachers guidance as the supplement. This kind of teaching mode is integrated into the new curriculum reform of Audiovisual Language. With the Model with four modules, three phases, two centers and one target (4321 Model) as a design idea, it can break discipline boundaries, shape students' thinking mode in the media era, and improve their selfstudy, innovation and application ability.

Key words: MOOC, flipped classroom, Audiovisual Language, teaching model

CLC Number: 

  • G642.0