巢湖学院学报 ›› 2020, Vol. 22 ›› Issue (1): 97-103.doi: 10.12152/j.issn.1672-2868.2020.01.014
社交媒体时代下，网络流行梗快速更迭，一次次网络狂欢的背后，网络暴力肆虐、不同群体间语言裂隙扩大等问题已经有所显现。“六学”梗的兴起与衰落的历程，完整地呈现出网络流行梗的传播生命周期过程。以“六学”梗为切入点，探析网络流行梗的模因裂变式传播以及受众本位式传播的传播特征。聚焦网络流行梗传播过程中暴露的隐忧，从新媒体、KOL 生态以及新旧话语体系三个方面提出解决对策，以期优化网络舆论环境。
In the era of social media, the popular Internet memes change rapidly. Behind the Internet carnival, problems such as the rampant internet violence and the expansion of language gap between different groups have emerged. The rise and decline of "six learning" meme completely presents the communication life cycle of a popular network meme. Taking "six learning" as the starting point, this paper analyzes the meme fission communication and audience-oriented communication characteristics of the popular Internet meme. Focusing on the hidden problems exposed in the process of network meme communication, this paper puts forward solutions from three aspects: new media, KOL ecology and the new and old discourse system, in the hope of improving the network public opinion environment.
