Abstract: On the basis of field investigation, this paper combs the production process and status of Mongolian robe in Ulyasitai Town, East Uzhumchin Banner, analyzes the problems of narrow market, low yield, difficulties in sales as well as in inheritance and brand building, and the impact of modern clothing. It puts forward suggestions including improving the inheritance mechanism, increasing sales channels and carrying out brand building under the guidance of government policies, to inherit and improve the production and sales of Uliastai Mongolian robes.

Key words: Ulyastai town, Mongolian robe, production and sales, inheritance and protection