Journal of Chaohu University ›› 2018, Vol. 20 ›› Issue (6): 8-15+90.
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Abstract: Forming admission scores of universities is a complicated social psychological process. Based on the Theory of Motivation, Planned Behavior Theory and Triandis Model, this paper establishes an integrated theoretical analysis framework, systematically analyzes the mechanism and the influencing factors of the attitude, the intention and the behavior of applying for majors, and models a structural equation according to the surveyed data. This paper also offers some counter-measures and suggestions to increase the applying rate of application-oriented universities.
