Journal of Chaohu University ›› 2018, Vol. 20 ›› Issue (6): 121-127.

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THE THEORETICAL FOUNDATION AND THEMATIC FIELD OF SPORTS CONSUMPTION CONCEPT IN THE PERSPECTIVE OF NATIONAL FITNESS

Using literature methods, expert interviews, mathematical statistics and other research methods, based on the theory of sports consumption concept in the national fitness drive and its rise to the national strategy, this paper summarizes the research themes of the sports consumption concept during the 2001-2016 national fitness and its rise to the national strategy.It puts forward the internal relationship between national fitness and its rise to the national strategy and sports consumption concept, and highlights the scientific connotation of people-oriented, national participation and ecological civilization under the national strategy of national fitness.Then, it points out that the current research themes mainly focus on "the study of the relationship between the national fitness and sports consumption concept", "the study of the national fitness into the market and the concept of national health investment" and "the empirical study of sports consumption concepts of different groups of people".It is believed that future research will adhere to the main academic ideas guided by the scientific concept of development, continue to strengthen the theoretical results of the joint development of national fitness and sports consumption concept, draw on multidisciplinary theory and the fusion of plural research methods and highlight the empirical research on strengthening the concept of sports consumption.   

  1. Chaohu College, Chaohu Anhui 238000
  • Received:2018-10-12 Online:2018-11-25 Published:2019-03-20

Abstract: Using literature methods, expert interviews, mathematical statistics and other research methods, based on the theory of sports consumption concept in the national fitness drive and its rise to the national strategy, this paper summarizes the research themes of the sports consumption concept during the 2001-2016 national fitness and its rise to the national strategy.It puts forward the internal relationship between national fitness and its rise to the national strategy and sports consumption concept, and highlights the scientific connotation of people-oriented, national participation and ecological civilization under the national strategy of national fitness.Then, it points out that the current research themes mainly focus on "the study of the relationship between the national fitness and sports consumption concept", "the study of the national fitness into the market and the concept of national health investment" and "the empirical study of sports consumption concepts of different groups of people".It is believed that future research will adhere to the main academic ideas guided by the scientific concept of development, continue to strengthen the theoretical results of the joint development of national fitness and sports consumption concept, draw on multidisciplinary theory and the fusion of plural research methods and highlight the empirical research on strengthening the concept of sports consumption.

Key words: sports consumption concept, fitness, national strategy, theoretical foundation, research theme

CLC Number: 

  • G80-05