Journal of Chaohu University ›› 2019, Vol. 21 ›› Issue (4): 98-104.doi: 10.12152/j.issn.1672-2868.2019.04.015

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Analysis of Mobile Short Video News Communication Strategies under the Background of Media Fusion

Abstract: Mobile short video news is the combination of news content and short video. It is another new news language after words, pictures, sounds and images. The development of the media fusion provides a new idea and technical support for it. From the perspective of media fusion development, mobile short video news has the advantages of strong timeliness, simplified technology, rich subject matter and expanding discourse space, which gradually attracts the attention of academia and industry. Through a large number of practical case studies, there are still some problems affecting and restricting the development of mobile short video news in China at this stage. At present, there are few professional mobile short video applications in China, and the communication strategy of mobile short video news is still worth exploring.#br#   

  1. School of Literature Media and Educational Science, Chaohu University, Chaohu Anhui 238000
  • Received:2019-02-24 Online:2019-07-25 Published:2019-07-25
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Abstract: Abstract: Mobile short video news is the combination of news content and short video. It is another new news language after words, pictures, sounds and images. The development of the media fusion provides a new idea and technical support for it. From the perspective of media fusion development, mobile short video news has the advantages of strong timeliness, simplified technology, rich subject matter and expanding discourse space, which gradually attracts the attention of academia and industry. Through a large number of practical case studies, there are still some problems affecting and restricting the development of mobile short video news in China at this stage. At present, there are few professional mobile short video applications in China, and the communication strategy of mobile short video news is still worth exploring.

Key words: Key words: media fusion, short video news, communication strategy

CLC Number: 

  • G210.7