关键词: 户外音乐文化现状, 观众需求, 发展策略

Abstract: In order to understand the development status of outdoor music culture in China and abroad, and how to meet the audience's demand for music culture, through collecting data and using literature analysis method, this paper focuses on analyzing the problems existing in the development of outdoor music culture in China. The results show that, compared with influence of foreign outdoor music culture, a considerable part of Chinese outdoor music culture has no unique cultural connotation except Midi Music Festival and Strawberry Music Festival, which limits the speed of the overall transformation of outdoor music. Therefore, improving the content quality of outdoor music culture, improving the service level and strengthening its own cultural characteristics can meet the needs of the public and promote the dissemination of cultural values, and finally make more and more outdoor music cultures an important part of the music culture industry.

Key words: current situation of outdoor music culture, audience demand, development strategy