巢湖学院学报 ›› 2019, Vol. 21 ›› Issue (4): 10-18+49.doi: 10.12152/j.issn.1672-2868.2019.04.002
研究从现状出发，对合肥旅游产业发展的政策环境、经济环境和资源环境展开深入研究，分析目前合肥旅游发展的机遇。通过问卷、访谈等手段找出目前合肥景区旅游服务体验存在的主要问题及潜力所在，并针对不同类型的景区，结合旅游体验，从构建完善服务体系、结合技术升级体验、联动宣传景区文化等多维角度，提出合肥景区服务体验升级策略。
Starting from the current development of Hefei tourism industry, in-depth research was conducted on the policy environment, economic environment and resource environment of Hefei tourism industry development, and the current opportunities for tourism development in Hefei are analyzed. Through questionnaire, interview and other means, this paper finds out the main problems and potential of Hefei tourism service experience. According to the different types of scenic spots, combined with the tourism experience, the service experience upgrading strategy is proposed from the perspectives of constructing a promoted service system, combining with technology upgrading experience and linking with publicizing scenic culture.#br#
