Abstract: In the early years following the establishment of the People's Republic of China, rural society in newly liberated areas was in dire need of restructuring the rural land systems to foster economic development. The land reform movement emerged as a response to this need. In Feixi County, the land reform was facilitated through various methods of publicity and mobilization, including conducting land reform experiments, forming land reform task forces, organizing village meetings to hear villagers' grievances, establishing farmers' associations, and consolidating the achievements of land reform. These efforts enabled grassroots cadres, farmers, and students from the East China People's Revolutionary University to participate in the land reform movement in Feixi County, thereby ensuring its smooth implementation. By examining the diverse actors and methods involved in the publicity and mobilization efforts in Feixi County, this study concludes that contemporary rural publicity and mobilization work should consistently adhere to the leadership of the Communist Party of China, focus on central tasks, implement the mass line to transform the Party's policies into the proactive actions of the masses, and innovate publicity methods to enhance the effectiveness of rural publicity work.

Key words: the Communist Party of China, land reform, publicity and mobilization, Feixi County