Abstract: In the new period, with the transformation of the main social contradictions in our country and the promotion of our influence in the international community, the Communist Party of China is faced with a new development task at home and a new responsibility in the international community. Against this background, it is more urgent to highlight the soft power of the
party′s leadership. The soft power of the Party′s leadership is not only an important factor in determining the prosperity of the country and the rejuvenation of the nation, but also an important measure for the Party to strengthen its own governance and social governance.  The soft power of the Party′s leadership includes the Party′s leadership identification,   influence,  affinity, image and combat power, which is the inherent attraction of the Party. The important source of this attraction is to consolidate the strategic connotation system of socialism with Chinese characteristics in the new Xi Jinping era, including five aspects of ideology, organization, style, anti-corruption and institution, in order to open up a new channel for improving the soft power of the Party′s leadership.

Key words: the  new  period;  seeing  Party  self-governance  exercised  fully  and  with  rigor,  the  soft  power  of  the  Party′s  leadership, the Party building