Journal of Chaohu University ›› 2019, Vol. 21 ›› Issue (1): 46-52.doi: 10.12152/j.issn.1672-2868.2019.01.008
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Under the guidance of "the Belt and Road", Hai Luo Group has become one of the first "goingout" enterprises in Anhui province. Its business expansion in Southeast Asia and Russia has achieved good results,which has certain enlightenment for the follow-up "going -out" of Anhui enterprises. This paper analyses the influencing factors of the success of Hai Luo Group's "going -out" strategy in many aspects, and empirically analyses the main influencing factors of Hai Luo Group's "going -out" strategy by using principal component analysis and multiple linear regression model. The results show that Hai Luo group's choice of "going-out" to#br# Southeast Asia and Russia is the result of many factors such as national policies, own factors, target market factors and natural factors. The "the Belt and Road" policy is the biggest driving force, and the target market factor is factor considered the most in the process of strategic choice, and its own factors also have a certain degree of influence. On this basis, the enlightenment to other enterprises in Anhui Province is summarized.#br#
