Journal of Chaohu University ›› 2020, Vol. 22 ›› Issue (1): 62-68.doi: 10.12152/j.issn.1672-2868.2020.01.009
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This article is supported by the audience theory of Birmingham School. It is based on the audience research of Williams, Hall, Morley and Fiske. From the creation of TV texts, the interpretation of texts by audiences, and the psychological incentives, the reasons why the star outdoor reality show has an influence on the development of the local tourism industry are analyzed. First, the tendency changes in the process of TV text encoding, the production of texts derived from life, and the legibility of texts will have unpredictable effects on the dissemination of texts. Second, the audience has the need to recognize the meaning of the text. Therefore, the interpretation of TV text by different audiences is influenced by the social context in which they are located. The TV text of the star outdoor reality show is interpreted by tourists, local residents, tourism companies, government agencies and other audiences, which promotes the development of local tourism. Finally, audiences忆 psychology, nostalgia, idolatry, participation psychology, etc. are all important incentives for their tourism behavior.#br#
