Journal of Chaohu University ›› 2019, Vol. 21 ›› Issue (2): 67-73.doi: 10.12152/j.issn.1672-2868.2019.02.010
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The paper has collected the news reports of Wechat red envelope during the past 4 years through the database of People Daily by using Wechat red envelope as the retrieval phrase. The study finds that People Daily presents a multi-interwoven voice to the new emerging Wechat red envelope, and the tendencies and strategies of its reporting discourse are also revealed. On the one hand, People Daily associates it with the positive perpetuator of social energy. On the other hand, it is presented to the public as an interrupter of social order. Besides, in the special context of festivals, People Daily shows a contradictory tendency in its discourse about Wechat red envelope.This contradiction and conflict form cooperations and conflicts between explicit technical support and implicit cultural communication practice. Then the general picture of media discourse about Wechat red envelope is described.#br#
