合肥景区提升旅游服务体验策略研究

李泽慧

doi:10.12152/j.issn.1672-2868.2019.04.002

巢湖学院学报 >

2019 , Vol. 21 >Issue 4: 10 - 18+49

DOI: https://doi.org/10.12152/j.issn.1672-2868.2019.04.002

环巢湖研究

合肥景区提升旅游服务体验策略研究

李泽慧

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合肥学院艺术设计系，安徽合肥 230601

作者简介：李泽慧（1990-），女，安徽合肥人，合肥学院艺术设计系助教，主要从事用户体验设计、服务设计、交互设计研究。

收稿日期: 2019-06-10

网络出版日期: 2019-07-15

基金资助

合肥市哲学社会科学规划应用对策研究项目（项目编号：HFSKYY201938）；合肥学院科研发展基金重点项目（项目编号：18RW12ZDB）

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Research on Strategies of Promoting Tourism Service Experience in Hefei Scenic Spots

LI Ze-hui

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School of Art Design, Hefei University, Hefei Anhui 230601

Received date: 2019-06-10

Online published: 2019-07-15

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摘要

摘要：研究从现状出发，对合肥旅游产业发展的政策环境、经济环境和资源环境展开深入研究，分析目前合肥旅游发展的机遇。通过问卷、访谈等手段找出目前合肥景区旅游服务体验存在的主要问题及潜力所在，并针对不同类型的景区，结合旅游体验，从构建完善服务体系、结合技术升级体验、联动宣传景区文化等多维角度，提出合肥景区服务体验升级策略。

关键词： 合肥景区; 旅游发展; 服务体验现状; 策略研究

本文引用格式

李泽慧 . 合肥景区提升旅游服务体验策略研究[J]. 巢湖学院学报, 2019 , 21(4) : 10 -18+49 . DOI: 10.12152/j.issn.1672-2868.2019.04.002

Abstract

Abstract:Starting from the current development of Hefei tourism industry, in-depth research was conducted on the policy environment, economic environment and resource environment of Hefei tourism industry development, and the current opportunities for tourism development in Hefei are analyzed. Through questionnaire, interview and other means, this paper finds out the main problems and potential of Hefei tourism service experience. According to the different types of scenic spots, combined with the tourism experience, the service experience upgrading strategy is proposed from the perspectives of constructing a promoted service system, combining with technology upgrading experience and linking with publicizing scenic culture.

Key words： Hefei scenic spot; tourism development; current service experience status; strategy research

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