关键词: 应用型, 市场营销专业, 课程教学改革, 仿真实践, 产教融合

Abstract: Applied universities with marketing majors are actively deepening educational teaching reform and talent training models. In response to pain points such as superficial ideological and political education, outdated teaching resources, difficulties in interactive teaching methods, and evaluation systems with few dimensions, the reform of first-class course teaching adheres to focusing on majors, courses, textbooks, and teachers, grasping the macro level of disciplines and majors, emphasizing teaching organization at the middle level, and expanding course resources at the micro level. Empirical exploration has created a "five-star" teaching model, namely, reshaping the system, structuring the model; exploring the process, innovating teaching; building a platform, teaching patiently; integrating ideological and political education, enhancing confidence; continuous improvement, morality education. Then, ac cording to the characteristics of students in applied undergraduate colleges, combined with simulation and other platforms, emphasizing practice, the path of curriculum teaching reform in marketing majors in applied universities has been summarized, effectively solving the problems in teaching reform, which is of reference significance for ap plied undergraduate colleges to comprehensively and continuously promote curriculum reform.

Key words: applied, marketing major, curriculum teaching reform, simulation practice, integration of industry and education