关键词: 文旅融合, 巢湖民歌, 城市气质, 数字文创

Abstract: In the context of culture and tourism integration, this study leverages the rapid development of the tourism and cultural economy to refine the cultural visual symbols of Chaohu folk songs and enhance the artistic character of Chaohu city by integrating intangible cultural heritage with digital solutions. Focusing on Chaohu folk songs, the study analyzes their current development, cultural characteristics, and the related urban development challenges. It also examines issues including the transmission mode of digital cultural and creative products and the transformation of cultural symbols. The study explores the significance and value of local folklore in enhancing city character under the culture and tourism integration framework and proposes methods for integrating Chaohu folk song elements with digital cultural and creative products. The innovative approaches and ideas for merging digital technology with local folk songs represent a new pathway for preserving Chaohu's intangible cultural heritage and enhancing the city's character. Chaohu folk songs not only enrich the city's cultural foundation but also play a crucial role in shaping the city's image, enhancing tourist experiences, driving industrial innovation, strengthening the city's soft power, and promoting social harmony and cultural confidence.

Key words: culture and tourism integration, Chaohu folk songs, city character, digital cultural and creative products