巢湖学院学报 ›› 2022, Vol. 24 ›› Issue (3): 35-46.doi: 10.12152/j.issn.1672-2868.2022.03.005

• 经济与管理 • 上一篇    下一篇

生活方式对免税店选择属性、满意度和再访问意向影响关系探究:以访韩中国游客为例

陈铮:国立济州大学 旅游开发学专业   

  1. 国立济州大学 旅游开发学专业,韩国 济州特别自治道 济州市 63243
  • 收稿日期:2021-07-28 出版日期:2022-05-25 发布日期:2022-09-05
  • 作者简介:陈铮(1990—),男,安徽合肥人,韩国济州大学旅游开发专业博士研究生,主要从事旅游心理、旅游感知方向研究。

A Study on the Influence of Lifestyle on Duty-Free Shop Selective Attributes, Satisfaction and Revisit Intention: Focused on Chinese Tourists in Republic of Korea

CHEN Zheng:Tourism Development Department, Jeju National University   

  1. Tourism Development Department, Jeju National University, Jeju-si, Jeju Special Self-Governing Province, Republic of Korea 63243
  • Received:2021-07-28 Online:2022-05-25 Published:2022-09-05

摘要: 为研究生活方式、免税店选择属性、满意度以及再访问意向四者之间的关系,通过文献法分别建立了生活方式、免税店选择属性、满意度以及再访问意向的评估量表。以生活方式为自变量,免税店选择属性为中介变量,满意度与再访问意图为因变量,对四个变量的关系进行研究。调查以访问韩国济州岛外国人免税店的中国游客为对象,通过问卷调查的方式共回收问卷347份,其中有效问卷为326份。研究通过PLS分析,得出生活方式类别下的部分因子对免税店选择属性存在显著正向影响;免税店选择属性对满意度及再访问意向存在显著影响;免税店选择属性在生活方式对满意度和再访问意向的影响中具有部分中介效果。

关键词: 生活方式, 免税店, 选择属性, 满意度, 再访问意向, 访韩中国游客

Abstract: The purpose of this study was to look into the relationship between lifestyle, duty-free shop selective attributes, satisfaction, and revisit intention. The relationship between the four variables was investigated with lifestyle as the independent variable, duty-free shop selective attributes as the mediating variable, and satisfaction and revisit intention as the dependent variables, using the literature method to establish an assessment scale of lifestyle, duty-free shop selective attributes, satisfaction, and revisit intention. The survey was done on Chinese tourists visiting duty-free shops on Jeju Island, Korea, with 347 questionnaires gathered, 326 of which were valid. The study found that some lifestyle factors have a significant positive effect on duty-free shop selective attributes; duty-free shop selective attributes have a significant effect on satisfaction and revisit intention; and duty-free shop selective attributes have a partial mediating effect in the influence of lifestyle on satisfaction and revisit intention, according to PLS analysis.

Key words: lifestyle, duty-free shop, selective attributes, satisfaction, revisit intention, Chinese tourists in Republic of Korea

中图分类号: 

  • F592.7