关键词: 中医药文化纪录片, 文化记忆, 认同建构, 叙事策略

Abstract: In recent years, against the background of building cultural confidence, traditional Chinese medicine cultural documentaries are flourishing. Traditional Chinese medicine culture documentaries with different emphases depict the important influence of traditional Chinese medicine culture on Chinese people in an all-round and threedimensional way, and construct the identity of traditional Chinese medicine culture in line with the current situation. From the perspective of cultural memory, this paper observes the strategies of constructing imaginary space, meaning presentation and identity construction in narrative framework, narrative perspective, ritual tradition,memory field and other aspects of traditional Chinese medicine cultural documentaries, which provides new possibilities for the writing of traditional Chinese medicine cultural documentaries and even the self-transcendence of traditional Chinese culture documentaries. From the perspective of cultural memory, traditional Chinese medicine cultural documentary gradually becomes an expression mode and writing mode of traditional cultural documentary,or has the vitality of cultural construction and the potential of value production.

Key words: traditional Chinese medicine cultural documentary, cultural memory, identity construction, narrativestrategy