With the methods of literature review, logical analysis and field investigation, this paper studies Jiuhua Mountain sports and leisure town and probes into its successful experience and enlightenment. The results show that: Jiuhua Mountain sports and leisure town makes full use of the advantages of policy support, rich tourism resources and convenient transportation, and has contributed to: promoting industrial upgrading and broadening industrial space; helping industrial integration and stimulating the vitality of consumption; promoting the construction of tourism resources and raising the residents' happiness index. In view of the problems arising in the construction of sports and leisure town, the following suggestions are put forward based on the actual development of Jiuhua Mountain sports and leisure town: strengthen the local cultural connotation and meet the cultural needs of the people; protect the interests of residents and promote the return of population; improve the governance system and enhance the core competitiveness; strengthen personnel training and improve service level; cultivate local dominant brands and give full play to the advantages of "Internet Plus".