Journal covers are usually the kind of multimodal discourses combining images and text symbols, which
play active roles in the construction and communication of national images. Based on the framework of visual
grammar theory, this paper conducts a meaning analysis of multimodal symbols of technology-themed front covers of Beijing Review published from 2012 to 2021, and examines the visual framing of image symbols, so as to reveal the
meaning presentation and construction of China’s technological images with the integration of linguistic texts. The
result shows that the technology-themed front covers of Beijing Review mainly employ three kinds of visual
frameworks including innovation, driving and empowerment. Through the three meta-meanings of representation,
interaction and composition in visual grammar, the front covers present the real scenes of China’s technological
images, innovate the visual symbols for the international communication of China’s technological images, and
construct the technological images of China in harmony with the era.
WANG Gang
. On Construction of National Images in the Technology-Themed Front Covers from the Perspective of Visual Grammar: A Case Study of Beijing Review[J]. Journal of Chaohu University, 2022
, 24(4)
: 135
-141+148
.
DOI: 10.12152/j.issn.1672-2868.2022.04.017