The inheritance, protection and development of intangible cultural heritage require diversified means,contemporary concepts and aesthetics and commercial design practice. By combing the experience path of intangible cultural heritage products, this paper classifies the experience into "material interest", "sentiment interest" and "sense interest". Taking Anhui Province National Intangible Cultural Heritage Wuwei Timo Lamp as an example,from the perspective of user experience, integrating the current era context and aesthetic orientation, through the product design practice of the form and material, skill experience and cultural connotation of the Timo Lamp, the innovative design path of Timo Lamp is explored, which not only effectively inherits and develops the traditional handicrafts, but also improves the cultural added value of products and experiences. It has certain significance for the innovative design and cultural promotion of intangible cultural heritage products.