Research on Strategies of Promoting Tourism Service Experience in Hefei Scenic Spots

LI Ze-hui

doi:10.12152/j.issn.1672-2868.2019.04.002

Journal of Chaohu University >

2019 , Vol. 21 >Issue 4: 10 - 18+49

DOI: https://doi.org/10.12152/j.issn.1672-2868.2019.04.002

Research on Strategies of Promoting Tourism Service Experience in Hefei Scenic Spots

LI Ze-hui

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School of Art Design, Hefei University, Hefei Anhui 230601

Received date: 2019-06-10

Online published: 2019-07-15

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Abstract

Abstract:Starting from the current development of Hefei tourism industry, in-depth research was conducted on the policy environment, economic environment and resource environment of Hefei tourism industry development, and the current opportunities for tourism development in Hefei are analyzed. Through questionnaire, interview and other means, this paper finds out the main problems and potential of Hefei tourism service experience. According to the different types of scenic spots, combined with the tourism experience, the service experience upgrading strategy is proposed from the perspectives of constructing a promoted service system, combining with technology upgrading experience and linking with publicizing scenic culture.

Key words： Hefei scenic spot; tourism development; current service experience status; strategy research

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LI Ze-hui . Research on Strategies of Promoting Tourism Service Experience in Hefei Scenic Spots[J]. Journal of Chaohu University, 2019 , 21(4) : 10 -18+49 . DOI: 10.12152/j.issn.1672-2868.2019.04.002

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