在文旅融合的背景下，把握旅游业和文化经济快速发展的契机，凝练巢湖民歌文化视觉符号，运用数字化技术将非遗文化和数字技术融合，提升巢湖城市艺术气质。文章以巢湖民歌为切入点，剖析巢湖民歌的发展现状、文化特征、城市发展问题，梳理数字文创的传播模式、文化符号转化等设计问题，探究文旅融合背景下地方民俗对于提升城市气质的意义价值，提出将巢湖民歌元素与数字文创融合设计的方法手段。巢湖民歌与数字融合的新方法、新思路，是传承巢湖非遗文化、提升城市气质的新途径。巢湖民歌不仅丰富了城市的文化底蕴，还为城市形象的塑造、游客体验的提升、产业发展的创新、城市软实力的增强以及社会和谐与文化自信的促进，发挥了重要作用。

In the context of culture and tourism integration, this study leverages the rapid development of the tourism and cultural economy to refine the cultural visual symbols of Chaohu folk songs and enhance the artistic character of Chaohu city by integrating intangible cultural heritage with digital solutions. Focusing on Chaohu folk songs, the study analyzes their current development, cultural characteristics, and the related urban development challenges. It also examines issues including the transmission mode of digital cultural and creative products and the transformation of cultural symbols. The study explores the significance and value of local folklore in enhancing city character under the culture and tourism integration framework and proposes methods for integrating Chaohu folk song elements with digital cultural and creative products. The innovative approaches and ideas for merging digital technology with local folk songs represent a new pathway for preserving Chaohu's intangible cultural heritage and enhancing the city's character. Chaohu folk songs not only enrich the city's cultural foundation but also play a crucial role in shaping the city's image, enhancing tourist experiences, driving industrial innovation, strengthening the city's soft power, and promoting social harmony and cultural confidence.