新中国成立初期，新解放区乡村社会百废待兴，亟需重塑乡村土地制度以发展经济，土地改革运动应运而生。肥西县通过土地改革实验并组建土改工作队、召开村民大会并倾听村民诉苦、组建农民协会并巩固土改成果等作为宣传动员的路径依托，使得基层干部、农民群众及华东人民革命大学学子共同参与到肥西县土地改革运动中，以助力土地改革顺利推行。通过追溯与探寻肥西县土改宣传动员的多元主体与路径方式得出：新时代农村宣传动员工作应始终坚持党的领导，围绕中心开展工作；贯彻群众路线，将党的主张转化为群众的自觉行动；创新宣传方式，切实增强农村宣传工作效能。

In the early years following the establishment of the People's Republic of China, rural society in newly liberated areas was in dire need of restructuring the rural land systems to foster economic development. The land reform movement emerged as a response to this need. In Feixi County, the land reform was facilitated through various methods of publicity and mobilization, including conducting land reform experiments, forming land reform task forces, organizing village meetings to hear villagers' grievances, establishing farmers' associations, and consolidating the achievements of land reform. These efforts enabled grassroots cadres, farmers, and students from the East China People's Revolutionary University to participate in the land reform movement in Feixi County, thereby ensuring its smooth implementation. By examining the diverse actors and methods involved in the publicity and mobilization efforts in Feixi County, this study concludes that contemporary rural publicity and mobilization work should consistently adhere to the leadership of the Communist Party of China, focus on central tasks, implement the mass line to transform the Party's policies into the proactive actions of the masses, and innovate publicity methods to enhance the effectiveness of rural publicity work.