采用文献资料、逻辑分析、实地考察等方法，对九华山运动休闲特色小镇进行研究，探讨其成功经验与启示。结果显示：九华山运动休闲特色小镇充分利用政策支持、丰富的旅游资源和便捷的交通等优势条件，推动产业升级，拓宽产业空间；助力产业融合，激发消费活力；推动旅游资源建设，提高居民幸福指数。基于我国运动休闲特色小镇建设过程中出现的问题，结合九华山运动休闲特色小镇发展的实际情况，提出以下建议：强化本土文化内涵，满足人民文化需求；保障居民利益，促使人口回流；完善治理体系，增强核心竞争力；加强人才培养，提高服务水平；培育本地优势品牌，发挥“互联网+”优势。

With the methods of literature review, logical analysis and field investigation, this paper studies Jiuhua Mountain sports and leisure town and probes into its successful experience and enlightenment. The results show that: Jiuhua Mountain sports and leisure town makes full use of the advantages of policy support, rich tourism resources and convenient transportation, and has contributed to: promoting industrial upgrading and broadening industrial space; helping industrial integration and stimulating the vitality of consumption; promoting the construction of tourism resources and raising the residents' happiness index. In view of the problems arising in the construction of sports and leisure town, the following suggestions are put forward based on the actual development of Jiuhua Mountain sports and leisure town: strengthen the local cultural connotation and meet the cultural needs of the people; protect the interests of residents and promote the return of population; improve the governance system and enhance the core competitiveness; strengthen personnel training and improve service level; cultivate local dominant brands and give full play to the advantages of "Internet Plus".