在区域文化视角下基于叙事设计、文化符号、用户三者间的关联性，探讨三河古镇文创产品的叙事设计方法。通过挖掘三河古镇文化类型、感知文化内涵、提取文化符号对该地区文创产品进行研究及设计实践，探索具有地方性特色的文创产品叙事设计策略，总结三河古镇文创产品在叙事设计中的一般方法。从多视角、多方面出发提升三河古镇文创产品的创新性、内涵性以及审美性。

From the perspective of regional culture, based on the correlation among narrative design, cultural symbols, and users, this paper discusses the narrative design method of cultural and creative products in Sanhe ancient town. By mining the cultural types of Sanhe ancient town, perceiving cultural connotations, and extracting cultural symbols, this paper conducts research and design practice on cultural and creative products in this area, explores narrative design strategies of cultural and creative products with local characteristics, and summarizes the general methods of narrative design for cultural and creative products in Sanhe ancient town. It is aimed at improving the innovation, connotation and aesthetic features of cultural and creative products in Sanhe ancient town from multiple perspectives and aspects.