1939年为动员大后方群众参与第二期抗战，新生活运动促进总会以庆祝新生活运动五周年为名义，在重庆市主办了一场献金竞赛。在舆论的宣传和行动的引导下，重庆市各界被积极动员起来并最终取得了优异的献金成绩。1939年重庆献金竞赛是国民党迁都后首次大规模献金运动，不仅开启了国民党统治下的大后方群众动员运动，还加强了国民党对大后方的控制与影响。1939年重庆献金竞赛既是抗战时期全国献金运动的重要组成部分，亦是抗战时期国民党群众动员的一个缩影，通过当时的报道及公函对其全过程进行考察，可以了解抗战时期国民党群众动员与群众响应之间的互动关系，反思战时国民党群众动员的问题所在。

In 1939, in order to mobilize the masses to participate in the second phase of the Anti-Japanese War, the New Life Movement Promotion Association hosted a donation contest in Chongqing in the name of celebrating the fifth anniversary of the New Life Movement. Under the guidance of publicity and action, all walks of life in Chongqing were actively mobilized and finally achieved excellent donation results. The 1939 Chongqing donation contest was the first large-scale donation campaign after the Kuomintang moved the capital. It not only started the mass mobilization on the home front under the rule of the Kuomintang, but also strengthened the Kuomintang’s control and influence over the home front. The 1939 Chongqing donation contest was not only an important part of the national donation movement during the Anti-Japanese War, but also a microcosm of the Kuomintang mass mobilization during the Anti-Japanese War. By examining the entire process with the reports and official letters at that time, we can understand the interaction between Kuomintang mass mobilization and mass response during the Anti-Japanese War, and reflect on the problem of the Kuomintang mass mobilization during the war.