全民健身计划与高校体育课程思政建设有着一致的育人目标，即促进人民健康，促进人的全面发展。通过文献资料法、逻辑分析法等方法，分析全民健身与高校体育课程思政的价值域合，剖析全民健身视角下高校体育课程思政的价值定位，探究当下高校体育课程思政建设缺乏群众基础、缺失双促协同机制以及终身体育思想尚未归一化等问题。结合研究发现价值归属与突出问题，建议高校体育课程思政建设实践从高校体育课程思政体系建设社会化，建立健全高校体育与全民健身协同机制，高校体育教学理念从“健康第一”延伸至“终身体育”等方面展开。

The national fitness plan and the ideological and political construction of physical education courses in colleges and universities have the same goal of educating people, which is promoting people忆s health and their allround development. This article studies the value combination of national fitness and ideological and political education in college PE courses by the methods of literature review and logical analysis, analyzes the value orientation of ideological and political education in college PE courses from the perspective of national fitness, and discusses the problems including lack of mass foundation, absence of a double-promotion synergy mechanism, and the idea of lifelong sports has not yet been popularized. Combined with the value attribution and outstanding problems found in the research, it is suggested that the ideological and political construction of college PE courses should be carried out from the aspects of socializing the ideological and political system of college PE courses, establishing the coordination mechanism between college physical education and national fitness, and extending the concept of college physical education from "health first" to "lifelong sports".