“异化消费”集中展现了消费主义的弊端与不足，是商品经济极大丰富的产物。大学生思想活跃具有可塑性，是未来社会建设的中流砥柱，其消费观念、行为异化会造成不容忽视的恶果。因此，针对大学生异化消费现象进行原因分析并为其消费伦理教育提出建议具有重要性。研究发现，由于个人消费伦理意识薄弱、教育制度建设不完善等原因，大学生存在攀比性、超前性、符号性等异化消费现象。未来可以从优化课程设置、重塑舆论环境等方面促进大学生正确消费伦理观的养成。

Consumption alienation, a phenomenon created by the material abundance under the commodity economy, embodies the inherent flaws of consumerism. College students with active and malleable minds dictate the construction of the future society, and the alienation of their attitudes and behaviors implies significant ramifications. Therefore, it is urgent to analyze the reasons for the phenomenon of alienated consumption by college students and put forward suggestions for their consumption ethics education. The study finds that college students' weak awareness of consumer ethics and the lack of educational guidance contribute to alienated consumption, such as vanitydriven consumption, overconsuming, and symbolic consumption. In the future, we can promote the cultivation of college students' correct consumer ethics from the aspects of optimizing the curriculum and reshaping the public opinion environment.