新工科背景下，数据素养日益成为人们参与社会活动和改善生活不可或缺的新能力。作为新工科培养数据素养的重要方式，数据素养教育逐渐引起政府、高校以及社会的重视，并成为高等教育中的重要培养内容。近年来，国内关于数据素养教育的课程、项目以及成果日益增多，但依旧比较薄弱。因此，从数据素养教育理论视角出发，探讨高校本科生数据素养教育现状，分析其当前所面临的挑战，提出一种通用本科生数据素养教育策略框架AAARS-ECFDA，并给出相应的实验验证及配套实施机制，为国内数据素养教育提供新参考。

In the era of new engineering, data literacy has become an indispensable novel skill for people to participate in social activities as well as to improve their lives. As a critical way to cultivate data literacy of undergraduates in the big data era, data literacy education has attracted attention from the government, universities, and social enterprises, and has become an important part of training in higher education. Recently, the courses, projects and achievements of data literacy education in China are increasing, but they are still relatively weak. This paper, from the perspective of data literacy education theory, explores the current situation of data literacy education of undergraduates and its challenges, proposes a general strategy framework for undergraduate data literacy education, namely AAARS-ECFDA, and conducts experiments as well as corresponding implementation mechanisms, so as to provide a new way for domestic data literacy education on undergraduates.