新媒体时代，各种意识形态、思想观念和价值取向相互碰撞，对大学生的思想和价值观念造成了强烈冲击。传统的高校思想政治理论课教学已经不再满足当前的教学要求，面临着严峻挑战。与此同时，随着新媒体技术的不断发展，高校思想政治理论课教学也迎来了改革创新的良好机遇。新媒体背景下，高校思想政治理论课教学要与时俱进、守正创新、转变思想，不断提升媒介素养，创新教学方式、丰富教学内容、搭建互动平台、加强教育监管，才能始终保持先进性，增强时代感和吸引力，真正发挥其实效性。

In the era of new media, various ideologies, ideas and value orientations collide with each other, which has caused a strong impact on college students' thoughts and values. The traditional ideological and political theory course teaching in colleges and universities has no longer met the current teaching requirements and is facing severe challenges. At the same time, with the continuous development of new media technology, ideological and political theory course teaching in colleges and universities has also ushered in a good opportunity for reform and innovation. Under the background of new media, ideological and political theory course teaching in colleges and universities should keep pace with the times, keep correct and innovative, change ideas, constantly improve media literacy, innovate teaching methods, enrich teaching content, build interactive platforms, and strengthen education supervision, so as to always maintain its advanced nature, enhance its sense of the times and appeal, and give full play to its effectiveness.