作为一种特殊的文化现象，风俗画题材的选择主要源于日常生活，充满人文气息的同时也是社会的直接反映。从艺术学的角度来看，风俗画反映了社会不同阶级的审美风尚，文章试图结合中西美术史上共有的风俗画发展黄金时期：中国两宋时期与 17 世纪的荷兰，在艺术社会学视阈下管窥中西风俗画如何进行审美价值观建构以及处理风俗画功能与创作动机的互动关系，以期对风俗画形成新的认知。

As a special cultural phenomenon, the choice of a theme for custom painting mainly comes from daily life, which is full of humanism and a direct reflection of society. From the perspective of art, custom painting reflects the aesthetic fashion of different classes in society. This paper attempts to combine the golden periods of the development of custom painting in the history of Chinese and Western art: China's Song Dynasty and the Netherlands in the 17th Century. From the perspective of art sociology, it tries to see how Chinese and Western custom paintings constructed aesthetic values and dealt with the interaction between the function of custom painting and the motivation of creation, in order to form a new understanding of custom painting.