民俗艺术蕴含着丰富的文化内涵和象征寓意，是现代设计师创作的不竭之源。在实践中，将民俗艺术融入到设计理念之中已被越来越多的设计师采用。然而一些高校的视觉传达专业在人才培养过程中并没有将当地民俗艺术元素融入其中，导致各高校视觉传达专业同质化现象严重，这极大制约了各高校设计专业教育的民族化、特色化发展。优化人才培养方案，加强民俗艺术资源调研，将民俗艺术的精髓融入到教学之中，拓展创新思维，已成为提升应用型高校视觉传达设计专业教学实效的有效途径。

Folk art, containing rich culture and symbolic meanings, is the inexhaustible resource of modern designs.In the colleges, more and more importance has been attached to integrating the folk art with the major course teaching. However, in the process of developing local application-oriented universities, folk art factors are not integrated into the visual communication design programs, which causes serious homogenization and greatly restricts the specialized development of the visual communication design teaching. The new requirements of the era are to optimize the program of cultivating talents, enhance the studies of folk art resources, expand the innovative thinking to improve the effectiveness of the visual communication design teaching.